The Give 2 Nickels Blog

Research-backed insights on giving trends for churches, nonprofits, and political organizations.

Donation Friction

The Generosity Gap: Why 89% of Donors Leave Without Giving

Charities aren't losing money because people don't care. They're losing it because giving is too hard. Here's what the research says — and what one tap can fix.

March 25, 2026 10 min read
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Giving Research

The Empty Offering Plate: Why Your Congregation Wants to Give But Can't

Cash is disappearing from American wallets. But generosity isn't. Here's what's really happening — and what your church can do about it.

March 25, 2026 8 min read
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